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Birch currently have over 70,000 individual products with over 300 new products being presented for possible
distribution each month.
While they do not intend to display all products available on their
website, they do expect to display a wide variety of products
for both retailers and consumers.
The only way to successfully manage the products for Birch was
to incorporate a database back end through ASP.
The same database is also used to manage Display units, Project Sheets, Brochures, and Links. A separate
On-line Database Administration website was also created for Birch to manage their database.
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